viqifrench

Member since: 14/12/2007
Located at:
United States
Languages:
English
Services I Offer

Pet Leopard Communications
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Fiercely Strategic Marketing
Service Category: Marketing Plan
Applies For:
All Countries
Price is based on: $75.00 for one hour
About the service:
Summary:
While consulting as PR & Promotions Director for an advertising agency handling the Wal-Mart account, this plan was created proposing how the client could leverage its sponsorship of the hit movie Dreamgirls during the holiday shopping season.
 
This is an excerpt from a much larger plan outlining hard-hitting recommendations including:
-- Multi-market Contest awarding trips to movie premier
-- In-store Dreamgirls outposts
-- Online viral marketing elements
-- National and regional publicity
 
Service Description:
-- Campaign conceptualizing
-- Objectives, Strategies and Tactics organizing
-- Data-driven research
--Budget development
-- PowerPoint document creation
 
Business & Marketing:
About the Freelancer
A 10+ year public relations agency executive, Viqi French is client services director for Pet Leopard Communications, a strategic marketing communications consultancy.

Catering to PR and advertising agencies as well as Internet and small business marketers, Viqi's expertise includes ghostwriting, marketing planning, and media relations.

Viqi's background includes leadership positions at PR and ad agencies in Chicago and Philadelphia. Over the years, she has managed public relations and promotions projects for agency clients including Wal-Mart, Toyota, Fannie Mae, General Mills, The Bahamas, Equal, ExxonMobil, and McDonald's.


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