lperyer

Summary: We develop and manage new products and services for monetizing music-related intellectual property through web and mobile applications - and not just music itself

We provide advisory services for artists, brands and rights holders to help define opportunities and craft new business models

We are not a technology company, but have extensive experience with and insight into the ways music and entertainment entities can leverage technology for business growth and customer engagement.

 

Skills & Experience: I have been using digital technologies to grow businesses since 1993.

I founded 23 Omnimedia in late 2008, after leaving my position as President of UltraStar Entertainment, LLC. I was with UltraStar since early 2001.

23 is something of a business incubator in that we create and manage digital businesses for brands and intellectual properties. On the supply side, we seek out underutilized or under performing assets and develop new products and revenue streams for them. On the demand side, we research non-obvious markets for entertainment-related opportunities and then acquire rights to the appropriate IP.

When I was with UltraStar I produced and executive produced dozens of websites, online events, broadcast programming and limited edition DVDs for the company’s roster. Co-founded by David Bowie in 1998, this roster has included over the years The Rolling Stones, AC/DC, Madonna, Red Hot Chili Peppers, The Police, Genesis, Bowie, Destiny's Child, Tim McGraw and dozens of other superstar music acts. UltraStar was acquired by Live Nation in 2007.

Since taking my first business online in 1993, I have become an expert in multiple aspects of conducting business in the internet age, including online entertainment, community development, marketing, e-retail sales and operations, product development, technology business operations and content licensing, production and distribution.

I am currently a voting member of the Academy of Country Music, the Country Music Association, and the National Academy Recording Arts & Sciences. I currently do or have served on the advisory boards for a variety of companies, including: Altruik, Inc., Capzles.com, and Gamervixens.com.