EXPERIENCE
CADILLAC & SUBARU: Copywriter and Marketing Manager for all local Atlanta advertising including outdoor, print, direct mail –blast campaigns, website and interactive. Developed sixty-five different email template letters to be used in response to internet leads, redesigned and wrote website copy, wrote, designed and implemented all internet advertising banner ads.
EXPO DESIGN CENTER & THE HOME DEPOT: Two year in-house tenure at EDC included copywriting for all product lines for every source of media contracted, with a primary focus on catalogue retail copy. Also created print format standards that were implemented in all EDC advertising and later adopted by the THD creative team. Under freelance tenure via ECD and THD’s AOR, Ambrosi and Associates, wrote and developed copy for website retail product description, product brochures, internal store signage, catalogue and television copy and direct mail campaigns.
NEXTEL: Developed creatively driven concept and copywriting for a Nextel senior-level training incentive program. Final project included a manual, brochure, PowerPoint presentation and a year-long weekly email program that reinforced the core values set forth by the training concept.
PIEDMONT NATURAL GAS: Wrote, designed and implement a successful newspaper campaign for Piedmont Natural Gas in a rural market that was strongly opposed to their presence. By reinterpreting technical and legal information into product driven copy for the target market consumer (primarily at a fifth grade reading level), over 60% subscribed to PNG as their natural gas utility provider within two months of the campaign’s debut.
AMERICAN HOMECARE: Freelance copywriter and design consultant of reinterpretation of technical information for business to business, business to consumer and internal collateral materials
J. WALTER THOMPSON: Freelance copywriter, editor and proofreader of print, collateral and interactive copy for Orkin, Bridgestone and the United States Marine Corps.
THE PALM RESTAURANT: Copywriter and creative consultant for ongoing direct mail campaigns, menu and wine list descriptions, website development and VIP patron appreciation correspondence.
SAMFORD UNIVERSITY - BIRMINGHAM, AL
International Business and Creative Writing