I have been in
the field of Advertising and marketing since over 12 yrs.
I started my
career in mass communication. I am now into direct marketing.
Commenced my
professional journey with corporate / financial advertising, then went on to
consumer durable of Godrej, then worked on FMCG and on retail communication and
loyalty programmes.
During
my tenure with communication I have been happy to address a variety of Indian
audiences and categories. Worked on the Hindustan Lever Ltd. [HLL] [now
Unilever] brand of SangamDirect, a retail outlet for groceries and provisions
for households. From the same stable of HLL have worked on Lakme Beauty Salon.
Also have covered the hair colour market while working on Nutrisse, the brand,
from the house of L'Oreal. Much before this was working on the hotel industry -
Sarovar Park Plaza Hotels & Resorts Pvt. Ltd., Hotel Marine Plaza and the
Sanuk Thai.
With over 12 yrs
of experience [7 yrs in Mass Communication and 6 years in Direct Marketing] I
continue to have the thirst to understand more audiences.
CAPABILITIES
- Focus
on consumer insights that develop and bring the Consumer closer to the
brand. Maintaining the continuous check on consumer brand relationship.
- Continuous
effort towards Brand Building and developing Brand Identity. With
sustaining the Brand during acquisition, retention and value enhancement
of Customers.
- Team
player with self-driven force.
i have been a
freelance writer since over 4 years
i have commenced
blogging too. i could write for you on this blog:
http://pervarakapadiaatmoney.blogspot.com
you are welcome
to check out the below blogs too as sample:
http://pervarakapadiaatblog.blogspot.com/
http://pervarakapadiafreelancewriting.blogspot.com/
http://pervarakapadiaatmoney.blogspot.com/