Basic Concept is a professional boutique Internet consulting and Web design business based in Tel Aviv, Israel. Basic Concept was opened for business in the spring of 2003 by Gil Alroy, a neurobiologist and IT professional, with more than 7 years of experience building websites, designing Internet/Intranet applications and Microsoft SharePoint driven portals for the computer authority of the Hebrew University, Jerusalem.
Gil Alroy lives in Tel Aviv and in his spare time (which he absolutely does not have) writes and translates poetry, and engages in creative photography. He holds a Masters degree in Neuroscience (to be more precise: Electrophysiology) from the Hebrew University of Jerusalem. His expertise include web design, e-learning and scientific editing.